»ÆÉ«²Ö¿â

Key facts

Typical offer

UCAS points:

112


A Level:

BBC


BTEC:

DMM


Contextual Offer:

Minimum of one to two grade reduction from our typical offer. Full details at dmu.ac.uk/contextual

Key facts

Duration:

3 yrs full-time, 4 yrs with placement


Study mode:

Full-time


UCAS code:

G530


Institution code:

D26

Typical offer

UCAS points:

112


A Level:

BBC


BTEC:

DMM


Contextual Offer:

Minimum of one to two grade reduction from our typical offer. Full details at dmu.ac.uk/contextual

UCAS code

G530

Duration

Three years full-time, four years full-time with a placement

Study mode

Full-time

We offer more than a degree — every course is designed with employability and real-world experience at its core.

»ÆÉ«²Ö¿â is one of the few universities where you’ll benefit from a unique block teaching approach.

This course is professionally accredited, meaning your learning is informed by current industry practice.

"My placement year provided hands‑on experience and allowed me to put theory into practice. I would definitely recommend this course." ‑ Chiyanjo Kazuwa, Computing for Business BSc (Hons)

The field of data analytics is becoming increasingly more relevant and important. Insight-driven businesses are said to be growing at an average of more than 30 per cent each year, creating a demand for professionals skilled in data analytics. This course provides a broad understanding of information systems coupled with in-depth exploration of analytics knowledge and concepts to help you derive valuable information and insights from data. The course covers a range of subjects to prepare for a career in the sector, and benefits from insight from »ÆÉ«²Ö¿â’s internationally-renowned research institutes, embedding ethics and the impact of computing and technology within the modules.

Professionalism within an industry context is emphasized throughout, with strong links to BCS, The Chartered Institute for IT. Students are exposed to industry-standard concepts, tools and technologies, exploring the fundamental underlying principles of data analytics. Our teaching staff contribute to the field through internationally-recognised research or industrial consultancy, and many are members of centres that pioneer cutting-edge research.

On graduating from this course, our students are equipped with the skills needed for successful careers in industry or academia, as competent and independent lifelong learners. The programme will prepare you for careers in fields such as data and systems analysis and design, system, security, project and knowledge management, big data architect roles, data consultant roles and business consultancy.

  • Gain an industry-recognised qualification and a skill set sought by employers across the industry.
  • Learn from our computing experience built over more than 50 years, a long-standing history allowing you to draw on a wealth of research and academic expertise.
  • Our computer science and engineering and technology subjects have scored highly in the Times Higher Education’s 2020 World University Rankings, meaning you can benefit from the outstanding level of research, teaching and learning on offer at »ÆÉ«²Ö¿â.
  • Enhance your employability and gain industry experience by undertaking an optional work placement. Previous students have benefited from placements at leading organisations including at Hewlett-Packard, Intel Corporation, Thomson Reuters, E.ON, GlaxoSmithKline, TNT Express, and AstraZeneca.
  • Develop your practical skills in our specialist facilities, with 100 computer workstations on campus divided into five interconnected laboratories, each with 20 high-specification PCs running Windows/Linux.

What you will study

Block 1: Foundations of Computing

The aim of this module is to equip you with a grounding in the foundations of computing; it underpins many aspects of computer science-related degree programmes. This module aims to provide the skills needed for other modules on computer science-related degree programmes. More specifically, it introduces you through regular lectures and labs to computer systems (devices), computer networks (networks), and ethics in computing.

Firstly, you will gain knowledge of the underlying concepts and principles associated with computing, and be exposed to the theoretical and practical aspects, including data representation, computer components, desktop virtualisation, mobile computing, traditional PCs, cloud services, etc. Moreover, this module will help you develop a sufficiently rich and detailed, generally applicable theoretical and practical knowledge of computer networks and the internet, including networking concepts, techniques and typical networking components. Additionally, this part of the module will cover how to install, configure, upgrade, troubleshoot, backup and maintain client ICT solutions.

Secondly, this module is intended to give you a chance to reflect on the social and professional impact of computer technology in modern society, by focusing on ethical and legal issues faced-by and facilitated-by computing professionals, including those related to professional responsibility and accountability, networking and the internet, intellectual property, privacy, security, reliability, and liability.

Block 2: Programming in Python

Python is an interpreted language with a simple syntax, a rich programming environment, and a powerful set of libraries. The Python programming module has no pre-requisites; it is designed for learners with no prior programming experience and avoids all but the simplest mathematics. Anyone with moderate computer experience should be able to master the materials in this course. As well as covering the basics of how one constructs a program from a series of simple instructions in Python, this module aims to teach you the basics of programming computers using Python.

You will be introduced to fundamental theories and related concepts of the Python programming language; the module will help the learner develop a sufficiently rich and detailed, generally applicable background and hands-on practical knowledge. Learners will solve problems, explore real- world software development challenges, and create practical applications. It aims to prepare you for more advanced programming at level 5.

Block 3: Data Analytics and Statistics

This module introduces the techniques for data collection, summary and presentation. You will develop an understanding of basic concepts associated with the analysis and interpretation of statistical data within a business and organizational context. The module will allow you to understand the theoretical foundation of data analytics, data analytic processes and techniques. Extensive use will be made of a variety of software, e.g. Minitab, Excel etc. Indicative Content: Descriptive Statistics, Data visualisation, Probability, Normal distribution, Statistical inferences, Sampling, Hypothesis Tests, Descriptive data analytics, predictive data analysis, prescriptive data analytics etc.

This module will also provide you with skills on data analytics and basic quantitative techniques to be able to summarise and present financial data within a business and organisational context. You will be able to apply financial mathematical techniques to simple but real-life scenarios to make decisions. The module will also introduce the formulation, solution and interpretation of linear programming models and cover network models and project management. Extensive use will be made of a variety of software, e.g. Minitab, Excel, The Management Scientist etc. Indicative Content: Mathematical function to solve financial problems. Descriptive data analytics, predictive data analysis, prescriptive data analytics etc. Correlation and Simple linear regression analysis, Linear Programming Problem formulation, Graphical solution and sensitivity analysis, Network models, Project management, PERT/CPM.

Block 4: Information Systems Analysis and Database Design

This module gives an insight into the many tasks that must be carried out during the analysis and design stages of an information system development project. It provides a practical introduction to the techniques used at different stages of a project. It also illustrates how these tasks fit together within the overall project framework and how they can be managed to ensure that the aims of the project are met.

The intention of this module is to provide you with a practical, integrated overview of the Information Systems (IS) analysis and design, from project selection and inception, through the capture and analysis of user requirements, to the design of a solution that satisfies those requirements. A constrained case study will be used to take the student through the steps of the project lifecycle. The module also introduces relevant theory including- the concept and different types of IS; the impact of IS on people, organisations and society; the systems development lifecycle (SDLC) and the various forms it can take; the nature and purpose of abstraction; typical models created during systems analysis and design; the key documents produced at stages of the SDLC. Information systems depend on their databases to provide information essential for their day-to-day operations. Therefore, an understanding of database tools and technologies is an essential skill for designing and developing systems.

Databases stand as the back-end of most information systems to support the needed functionality of the IS. Database design is a fundamental and highly beneficial skill for you to master. The module lays a foundation of skills and understanding for a number of later modules. It also provides an understanding of the context in which all IS work is undertaken, and thus helps you to develop a coherent view of their future profession.

Block 1: Advanced Data Analytics and Visualisation

This module builds on the introduction to the Python programming language and data analytics modules that are studied at Level 4. In this module further data analytics using Python is taught, covering a wide range of analytics including text analytics, predictive analytics and sentiment analysis. The module will also include the use of Python for data extraction, storage and analysing textual and numeric data. Visualisation is also covered alongside data analytics in this module.

Block 2: Operational Research

This module aims to introduce a range of techniques, that typically fall under the headings of Operational Research, Management Science or Decision Science, which can be used as part of an effective and pragmatic decision-making process. The techniques covered include a selection of the more popular and commonly applied methodologies which have wide ranging applications such as optimisation methods, and forecasting, amongst others. The emphasis throughout is on the formulation (structuring) of real problems and the development of practical solution using computer software.

Block 3: Information and Database Development

In an emerging digital world, data is essential to all aspects of human life. What is of more importance is how data is efficiently stored, retrieved, and presented in a way that makes sense. using appropriate database management systems (DBMS). This module will take you through the fundamentals of DBMS, shedding light on the two broad categories of DBMS: relational (structured) and non-relational (unstructured) databases. You will understand the business and technical motivations behind the use of specific DBMS for managing information in specific situations.

Whilst unstructured DBMS will be discussed at an introductory level, the module will provide a more detailed understanding of structured DBMS, such as relational DBMS design principles, data modelling using Unified Modelling Language (UML), entity relationship diagrams, and manipulating data using Structured Query Language (SQL). The relational database design may be related to business scenarios. You may also be expected to make modifications to pre-prepared databases through redesign, allowing them to reflect on the implications.

Block 3: Introduction to Information Security

The module will investigate the importance of Information Security in the context of Information Systems. The module will investigate the challenges to application and system developers in relation to the requirement for secure design and implementation. The module is a foundation of security foundations as required in terms of requirements analysis and the design of software. The module will provide a theoretical framework for providing security solutions with reference to secure application development.

Block 4: Integrated Project

This module consolidates and integrates knowledge gained in earlier stages of the BSc (hons) degree. You will work in teams to manage and complete a substantial project for a given scenario. The project integrates the various aspects of software development encountered on the programme (project management, analysis, design, development and testing). To develop your teamworking and project management skills, you will build on knowledge gained from previous modules, engage with programme-specific materials, and work on a more complex and substantial scenario than you have encountered before. The project will also help you to contextualise the material already covered, as well as to investigate new content.

Block 1: Advanced Business Modelling

This module provides an overview of data analytics practices and their implications in businesses. Analysing business cases and running hands on-experiments on data, we explore how organisations leverage new data resources to develop and implement emerging business ideas, innovating the process of value creation and transforming their relationships with their customers and other stakeholders. The module delves into business practices, structures and processes that leverage big data generated in organisations to create value.

Block 1: Advanced Statistics for Business

This module emphasis on simple and multiple linear regression and regression analysis. It also emphasis on decision analysis, time series analysis and forecasting, optimization and the information to be found by the categorization of data into discrete groupings with similar properties. Integrating the underlying theory with a thorough practical grounding using modern laboratory software, you will be taught to formulate and model the problems mathematically. They will learn to apply standard software packages, such as Excel LP Solver, Minitab, SAS etc. You will be trained in presenting, interpreting and critically analyzing the result of the problems.

Block 2: Business Digital Transformation

The aim of this module is to provide you with the essential knowledge to critically evaluate IT decisions that are made at managerial level. You will explore the implications of digital transformation, and the changing roles of the C-Suite to accommodate global changes in the business environment. The role of IT and different solutions available to a business, based on their need will be discussed; for example, enterprise systems, cloud-based systems, and business intelligence/analytics solutions. With the growing role of data and emerging technology, you will also explore the importance of strategic, tactical and operational decision-making and the role of business analytics in supporting the business problem solving process. Finally, you will also explore and understand the ethical implications of IT, which influence the decisions around how IT is designed, implemented and used in an organisation.

Blocks 3 and 4: Final Year Project

The project provides you with the opportunity to carry out a significant piece of work involving critical analysis and reflection to provide an effective solution to a given technical and/or research-based problem. It enables you to apply and integrate previous material covered in the programme as well as to extend the work covered in the programme through research and self-learning. You will be expected to demonstrate appropriate and proactive project management and written/verbal presentation skills throughout the period of the project. As well as analysing, designing, delivering and appraising a product of suitable quality, you will be expected to undertake, research, analyse, evaluate and report on some aspects of a subject explicitly allied to the project.

Blocks 3 and 4: Choice of modules

Choose one from the following:

Advanced Database Management and Programming

Based on modules studied in previous years involving databases and computer programming, this module provides you with further training on the essentials of advanced database management and programming, developing your ability to differentiate between relational databases and non-relational databases.

It develops the skills to choose a suitable database for an application from a business perspective to meet stated requirements using realistic scenarios and the ability to analyse semi-structured data and to choose an appropriate storage structure. It also develops skills in database design and data retrieval using a variety of complex data structures and NoSQL programming including aggregation methods.

Data Mining

Data mining is fast becoming essential to the modern competitive business world. This module aims to review the methods available for uncovering important information from large data sets; to discuss the techniques and when and how to use them effectively. The module uses the data mining tool SAS Enterprise Miner. SAS is a comprehensive data management software package that combines data entry and manipulation capabilities with report production, graphical display and statistical modelling.

Information and Communication Technologies for Development

This module will expose you to issues that influence the adoption, implementation, uptake, and sustainability of ICTs (Information and Communication Technologies) in developing countries. You will recognise the historical perspectives to the ICT4D concept and why it offers significant possibilities towards addressing some diverse development issues, but also at times exacerbating these existing issues.

You will learn how to apply theoretical frameworks, such as (but not limited to), the ICT4D value chain, stakeholder matrix, and responsible research and innovation (RRI), in the analysis of ICTs issues and appraisal of ICT implementation solutions and uptake status of a developing country. In addition, the module will discuss the United Nations (UN) Sustainable Development Goals (SDGs) and debate how ICTs might, if at all, progress these Goals.

Privacy and Data Protection

There continues to be a growth of databases holding personal and other sensitive information in multiple formats including text, pictures and sound. The scale of data collected, its type and the scale and speed of data exchange have all changed with the advent of ICT. Whilst the potential to breach privacy continues to increase organisations are subjected to a considerable amount of legislation governing privacy and data protection.

This module examines the balance between maintaining business effectiveness, legal compliance and professional practice in the field of IT/IS. The module will address the legal, social and technological aspects of privacy and data protection, consider privacy enabling technologies and privacy invasive technologies and identify and evaluate the role of the computer professional in providing privacy and data protection.

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

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Our facilities

The Computer Science laboratories in Gateway House provide over 100 computer workstations for students to use. The space is divided into four interconnected laboratories each with 20 machines, and a fifth laboratory with 23 machines. There are printing facilities available, internal network access and digital projectors to aid in teaching. All the machines are connected via the Faculty of Computing, Engineering and Media network to a dedicated, high-performance file server for storage and backup of students' work. Many of the software packages are open source which means students can download and run software at home.

Computing facilities

You'll find an inspiring environment with industry-standard equipment, our advanced technology and expert technical teams are here to guide you every step of the way.

These facilities will introduce adaptable spaces for practical and collaborative working, that are designed to mimic professional settings. This includes:

  • A »ÆÉ«²Ö¿â Private Cloud for real-world scenario training in Cyber, AI, Data Analytics, and Data Science.
  • A SCADA Network for cutting-edge training in cyber defence and resilience.
  • A Digital Creative Suite featuring motion tracking and image capture technologies.

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Our expertise

Profile picture for Dr Kutoma Wakunuma

Dr Kutoma Wakunuma

Subject Group Leader

Dr. Kutoma Wakunuma is an associate professor of research and teaching at IS. She leads the Information Systems Group as the Subject Group Lead. Dr. Kutoma’s research interests focus on understanding the social and ethical implications of current and emerging technologies, such as AI. This aligns with her teaching interests in Ethics, Responsible Innovation, Information and Communication Technologies for Development, Research Methods, Privacy, and Data Protection.

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Dr Qadri Mishael

Programme Leader

Dr. Qadri Mishael, a Senior Lecturer in Data Analytics and Higher Education Academy Fellow, leads BSc programmes in Business Data Analytics, Business Information Systems, and Applied Computing. His research focuses on natural language processing, intention mining, recommendation systems, and healthcare applications, aligning with his teaching on big data technologies, machine learning, and AI ethics.

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Dr Adebowale Owosen

Senior Lecturer

Prior to joining academia in 2019, he had a distinguished 13-year career in the fintech industry, where he played pivotal roles in various digital transformation initiatives. Since transitioning to academia, he has leveraged his extensive industry experience to make substantial contributions to the domains of teaching, learning, and research, with a focus on digital transformation, digital innovation, digital skills, and the socioeconomic impact of digital technology, including AI. 

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Dr Sara Wilford

Associate Professor

Dr Wilford is Associate Professor and Co-Director of the Centre for Computing and Social Responsibility at »ÆÉ«²Ö¿â, Leicester, UK. She is an ethics expert and project evaluator for the European Commission, and was Science Technology Public Policy fellow in the Kennedy School of Government, at Harvard University. Her background is multi-disciplinary with expertise in computer ethics, surveillance, privacy, responsible research and innovation and public policy. Dr Wilford currently leads a three-year EU/UKRI project focusing on Social Media narratives: addressing extremism in middle age (SMIDGE).

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Dr Lin Zou

Lecturer

Lin’s research focuses on pragmatic data analysis in multimodal environments, with a particular interest in creative computing and interdisciplinary approaches. He possesses a finance and entrepreneurship background, founded a technology startup, and is a Higher Education Academy Fellow. Currently, Lin leads the Advanced Database Management and Program module. 

Accreditations, awards or memberships

BCS logo

BCS – The Chartered Institute for IT

This course has achieved initial accreditation from the British Computer Society (BCS), subject to a final review of degree outputs after the first cohort has graduated. Confirmation is expected in 2025. 

Where we could take you

Careers Hub

Graduate careers

Sixteen »ÆÉ«²Ö¿â students have secured sought-after jobs with Sainsbury’s before graduating this summer, thanks to a fruitful partnership. »ÆÉ«²Ö¿â has been working closely with the supermarket giant to raise awareness of the software engineer positions available at the company’s store support centre in Coventry. Inviting Sainsbury’s to a networking event last June resulted in three »ÆÉ«²Ö¿â graduates being hired. This year representatives from the company - including those graduates - addressed more than 200 students in the School of Computer Science and Informatics.

"Computing has given me fundamental knowledge in different areas. The course has taught me programming skills that are attractive to employers, such as visual web development, HTML5, C# programming, database management and reporting." - Egle Sciglinskaite, Computing BSc (Hons)

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Placements

Placements can enhance your career prospects and give you the chance to use theory from the classroom in a real-world scenario before you have graduated.

Our Computing for Business students have recently secured placements at companies such as GE Aviation, Next Plc, Automotive Insights Ltd, Go Inspire and Onvu Retail Ltd.

Graduating with a First and embarking on her dream career during a global pandemic is thanks to completing a placement year, according to Karishma Samani.

The Computing for Business graduate, who joined »ÆÉ«²Ö¿â through Clearing four years ago, secured a job in February with Kainos, an award-winning company specialising in digital solutions for commercial, public and healthcare clients worldwide. 

Course specifications

Course title

Business Data Analytics

Award

BSc (Hons)

UCAS code

G530

Institution code

D26

Study level

Undergraduate

Study mode

Full-time

Start date

September

Duration

Three years full-time, four years full-time with a placement

Fees

2026/27 UK tuition fees:
£9,535

2026/27 international tuition:
£16,800

*subject to a compounded annual inflationary increase announced by the government in October 2025, the amount of which is yet to be confirmed for the 2026/27 academic year

Additional costs

Entry requirements

Typical offer

UCAS points:

112


A Level:

BBC


BTEC Extended Diploma:

DMM


Contextual Offer:

»ÆÉ«²Ö¿â operates a generous contextual offer for students from underrepresented backgrounds in Higher Education.

This is a minimum of one to two grade reduction from our typical offer and full details including eligibility criteria can be found at dmu.ac.uk/contextual


T Levels:

Merit


Access to HE:

Pass with 30 Level 3 credits at Merit


International Baccalaureate (IB):

26


GCSEs:

5 x GCSEs at grade 4/C or above including English and Maths


English language requirements

If English is not your first language, an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.

English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Additional costs

The core textbooks for all modules are available in the Kimberlin Library, and journal articles in your reading lists are also mostly available electronically from your my»ÆÉ«²Ö¿â login.

Some students like to purchase their own text books or print course documents and we suggest allowing approximately £200 per year for this.

All students are required to pay for their DBS check if required for your programme or placement.

In addition students will be required to pay for their travel costs to placements or project locations.

All students are provided the opportunity to participate in »ÆÉ«²Ö¿â Global trips. These trips are subsidised by the university, and the cost and subsidy varies by location.

Learn more about fees and funding information.